Case study
Smart Living Water
A clean, conversion-focused site for Colorado's whole-home water filtration experts — built around one CTA: the free water test.
- Industry
- Water Filtration
- Location
- Grand Junction, CO
- Services
- WordPress · Local SEO · Lead Generation
- Studio
- Coast Creative, Los Angeles
Smart Living Water is a family-owned company installing salt-based and salt-free filtration and whole-home reverse osmosis systems across Colorado. Their growth engine is simple: get homeowners to book a free water test.
So the site is built around that single action. Water-blue gradients and crisp product photography establish the category instantly, benefit cards answer the four questions every homeowner asks, and a four-step 'Clean Water' process removes the fear of a pushy sales visit. The free-water-test button follows you through the whole page.
One offer, zero clutter, and a design that makes a plumbing-adjacent service feel like a health upgrade.
Full homepage design
The full homepage, top to bottom.