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What we've learned from 1,000+ builds, in plain English. No jargon, no filler — the stuff we tell clients on real calls.

AI Visibility

June 15, 2026

7 min read

How to Make Your Website Visible to AI Assistants and Agents

ChatGPT, Claude, and Perplexity now answer the questions your customers used to Google. Here's how to make sure your business shows up in those answers.

AI Websites

May 20, 2026

5 min read

AI Website Design: What It Actually Is (and What It Isn't)

AI-built doesn't mean template. How generative design cuts build time by 40% while a human makes every call that matters.

Platforms

April 10, 2026

6 min read

WordPress vs Shopify: Which Platform Fits Your Business?

After 1,000+ builds on both platforms, here's the honest breakdown of when WordPress wins, when Shopify wins, and when it doesn't matter.

Strategy

March 5, 2026

8 min read

The Website Redesign Checklist: 12 Things to Get Right

Redesigns fail in predictable ways. Twelve checkpoints — from SEO preservation to conversion paths — that separate a glow-up from a setback.

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